📈 For $5k+ MRR apps
Growth Retainer

Your fractional
CMO, every month.

A dedicated, ongoing growth partnership for Shopify apps ready to scale past $5k MRR. We handle the full growth stack — ASO, paid, content, retention, and analytics — while you focus on the product.

Full stack
Every growth channel
Weekly
Calls + Slack access
3mo min
Minimum engagement
Monthly retainer
$5,000
/ month · 3-month minimum engagement
Apply for the Retainer → Book a discovery call first

We only take on apps we're confident we can grow.


Everything included
  • Full ASO monitoring & ongoing optimisation
  • Paid media management (Shopify + Google + Meta)
  • Content & SEO programme (2 pieces/month)
  • Partnership & affiliate channel development
  • Retention & churn reduction strategy
  • Pricing & packaging experiments
  • Monthly competitor intelligence report
  • Custom KPI dashboard (updated weekly)
  • Weekly strategy calls
  • Slack access (business hours)
What we manage

Every channel.
All at once.

Most agencies pick one channel and call it growth. We run the full stack — because sustainable growth comes from channels that reinforce each other, not a single bet.

🔍
ASO (ongoing)
Monthly keyword refresh, listing A/B tests, review monitoring, and algorithm updates. Your ranking improves continuously — not just at launch.
📣
Paid acquisition
Shopify Search Ads, Google Ads, and Meta campaigns — managed, optimised, and reported weekly. We control spend, bids, creatives, and attribution.
✍️
Content & SEO
2 long-form articles per month targeting high-intent keywords. Ranks for "Shopify [category] app" searches and feeds organic install growth over time.
🤝
Partnerships
Outreach to Shopify theme developers, Plus agencies, and complementary apps for co-marketing and referral deals. An underused channel that compounds.
📧
Retention
Email sequences targeting at-risk merchants, in-app messaging strategy, and churn analysis. Keeping merchants is cheaper than acquiring them.
📊
Analytics & strategy
Weekly KPI dashboard, monthly competitor report, quarterly growth strategy review. Every decision is data-driven — not gut feel.
Monthly rhythm

What a typical
month looks like.

Predictable process, transparent activity. You always know what we're doing, what's working, and what's coming next.

Week 1
Analyse & plan
  • Review last month KPIs
  • Competitor intelligence update
  • Plan month's priorities
  • Strategy call with you
Week 2
Execute (acquisition)
  • ASO updates live
  • Ad campaigns optimised
  • New content piece published
  • Partnership outreach
Week 3
Execute (retention)
  • Churn risk analysis
  • Retention email sequences
  • Review campaign check-in
  • Pricing experiment review
Week 4
Report & iterate
  • Monthly growth report
  • KPI dashboard updated
  • Next month planning
  • Check-in call with you
Why a retainer?

Cheaper than hiring.
Smarter than freelancing.

A full-time Head of Growth costs $120k–$180k/year in salary alone — plus benefits, equity, and 3 months to hire. A generalist freelancer doesn't know Shopify apps. We do, and we're available from month one.

At $5k/month you get a senior growth team with deep Shopify app experience, all channels managed, and zero ramp-up time.

Option
Cost / mo
Shopify expertise
Full-time hire
$12k–15k
Rare
Generalist agency
$3k–8k
None
Freelancer
$2k–5k
⚠️ Limited
AppGrowify retainer
$5,000
Deep
Apply

Ready for a
dedicated growth partner?

We only take on a limited number of retainer clients each quarter. Book a discovery call to see if you qualify — and what the first 30 days would look like for your app.

Apply for the Retainer →

Limited spots. We'll tell you honestly if you're a fit.